PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Feed of UGC athlete content!
The #1 NIL Agency
in College Sports
Travis Hunter, University of Colorado - Postgame Member
Postgame manages the LARGEST and most effective NIL campaigns for brands in college sports
Postgame is a full service NIL Agency connecting brands with the most recognized athletes in college sports. Our white-gloved approach allows brands like Adidas, Urban Outfitters, HEYDUDE, Gillette, Ruffles, Reebok, Crocs, CeraVe, Steve Madden, Tostito's, McDonald's, Taco Bell, and dozens of others (see more) - reach Gen Z and their hundreds of millions of fans & followers.
We're a tech enabled company that uses plenty of hands-on manpower to ensure your campaigns are a success. If you're considering working with college athletes and tapping into their Name, Image & Likeness, contact our team today!
Influencer
Our bread and butter. Leverage 1000's of college athletes to promote your brand through social media influencer campaigns.
activations
College athletes can attract a crowd! Have college athletes promote your business with on-site activations.
AMBASSADOR
We build the largest affiliate / gifting programs in college sports. Create an army of Gen Z college athlete ambassadors!
CONTENT
Postgame can elevate the content of any college athlete through our nationwide creator network of videographers.
LICENSING
Maximize amazing content from college athletes on your own paid channels through extended licensing.
50
thousand
Pieces of content created and shared by college athletes
200
million
Views generated for our brand partners on social media
70
thousand
College athletes accessible through Postgame
10
THOUSAND
College athletes awarded $$ for their
NIL in two years
2
HUNDRED
Successful campaigns managed for 50+ brand partners
More About Postgame™
Postgame™ is the world's leading sports marketing agency for Name, Image & Likeness (NIL) connecting brands with thousands of college athlete influencers. College athletes offer brands a tremendous ROI on their influencer and NIL marketing strategy due to above average engagement rates exceeding that of a typical influencer. College athletes not only help brands reach a coveted Gen-Z market, but also fans of their respective sports teams as well as regional followers within their hometown.
What started as a mobile app designed to help college athlete influencers understand their Name, Image & Likeness value has quickly turned into a full service agency working on behalf of brands to help them capitalize on this new group of sports marketing influencers. Postgame manages every aspect of social media and influencer campaigns including strategy, athlete recruitment, negotiation, instructions, follow through, reporting and more. Brands pay only a percentage of their ad spend for each campaign.
Our team consists of technology and brand experts with extensive knowledge of sports marketing, specifically as it relates to structuring a NIL deal involving college athletics and influencer marketing. Our understanding of social media strategy and the challenges of working with college athletes gives us a unique advantage over traditional marketing agencies.
Postgame event activation with CVS Pharmacy and University of Alabama Football - November 2023
Ask us how we did it! Email info@pstgm.com